One of Emails' strong attraction as a promotional medium is the ability to test an almost infinite number of campaign components. Real time reporting on key Email metrics allow you to instantly assess campaign results and then, if required, to switch tactics all in midstream - adjust creative, change redirection links or buy more stock.

Reports include full delivery status and individual link clickthrough analysis. Detailed customer level analysis allows you to constantly refine and perfect campaigns to separate segments. As Linktra store all campaign event data back to the individual, the marketer can analyse responses historically and against different segments.