Linktra technology was set up in 2001 by managers & developers from Acxiom's on-line technology division.

Linktra specialises in the integration of real time data analytics and digital technology and to drive customer management results.

Clients include :

DMA BBC Worldwide
Marks & Spencer Britvic
Prudential Lexmark
Tourism Australia GSM

Core solutions are :

  • Real time data analytics
  • Behavioural driven email marketing
  • Shopping cart recovery
  • Mobile apps (iPhone & Android)

Track record of technology excellence and innovation

Other Database marketing IT companies outsource their technology to us :

  • Acxiom: Linktra was contracted by Acxiom to develop their real time data enhancement Solution Infobase real time. This allows split second data appends to Web sites & call centres from a UK lifestyle data warehouse.
  • Dataforce: Linktra was contracted by Dataforce to design & develop their new integrated CRM Platform - IcConnect. IcConnect now powers customer mgt programs for clients such as Future Publishing & NEC.

Award wining software

Smart awards - Best CRM software award . Infobase real time
"The judges liked Infobase RTE ambition and forward thinking in the channels it applies to , praising it for overcoming the difficulties of reaching across platforms to work via the Internet, TV and phone."

Gold DMA award
Gold Award at the Direct marketing awards for the Australian Tourist Commission. Pan European on-line solution for consumers and a dedicated trade partner portal to support channel marketing