On-line Database & Campaign Management

On-line customer data warehouse centrally stores all customer events and profiles.

- Customer profiles
- History of Emails sent
- Web site clickstream
- Clickthroughs
- Email replies
- Email responses
- External customer data

High speed count and database selection tool for campaign audience segmentation and analysis

Permission profile management
- ready to use Web forms to capture customer profiles and preferences

Real time lifestyle data tagging of customer records

Full Post Address file look up for quick high quality address submission

Predictive profiling

Email list validation and cleaning

Deduplication across lists and within lists

Suppression against multiple stop lists and opt out files

Customer look-up system for customer service agents.