Real-time Data Enhancement

Would you like to know more about the customers who buy or register at your E-business site?

On-line data enhancement is a real-time service that adds valuable lifestyle and socio-demographic attributes at the point of website data entry. At the heart of this is a multi-sourced customer database (Acxiom Infobase®) that has comprehensive UK coverage.



• Understand the profiles of your customers to improve content
• Use data attributes to make offers and site content relevant to customer lifestyle and circumstances.
• For publishers and portal owners - use data attributes to improve Ad targeting of customers.